Have you ever been bursting with blog post ideas, but struggling to write them down? You may find it frustrating and time consuming. I want to share five tips that will save you time and get you writing again.
Make a list
It sounds so obvious but writing down everything you want to put in the blog post can save so much time. It gives you a focus on and reminds you what you’re intention is. For this reason, it can also be useful if you struggle to keep on topic or your blog posts are regularly over 1,000 words.
I wrote a list for this post. I knew my topic, but to focus my article I had to know what I was going to include in it. My list was very short, although you can make it as long and as detailed as you like. I prefer to stick to my subheadings to start with. You can always add at a later date.
Plan the post
So you already know broadly what you want to include in your blog post, well now it’s time to get more detailed. Don’t worry, you don’t need to know the order just yet, or have an introduction prepared. Just focus on the content.
For every thing you want to mention, what do you want to say about it? It’s like a school essay, you have your points, how will you argue it? Gradually building it up like this helps you to focus on what’s important, everything else is just fluff.
If you’re writing about your favourite movies then you’d be bullet pointing what you want to say about each movie. In other words, your plan is an explanation. If it’s easier, bullet point it.
Write it up
Don’t worry, you don’t have to address the introduction just yet, unless you want to. We’re still focusing on the blog post body text. If you’ve followed the above steps then this really isn’t difficult. You don’t have to be elaborate, it doesn’t have to be perfect. In fact, it can be awful. Just write it. It’s important to get something down.
Take each section in turn and turn those bullet points into sentences, adding and cutting what works and what doesn’t. At this stage all that matters is the content. Is it all there? If you’re missing something, now’s the time to add it in.
If you haven’t done so already, now it’s time to make it your own. You have everything you want to put in the blog post so take your time and add your voice into it. I could write a whole blog post on creating a voice, but if you’re struggling write it as if you were speaking it to yourself. Start from there.
As you’re rewriting, you can reorder your subheadings, or get rid of them altogether. Focus on making sure the article flows. Does it read well? This can be the most time consuming, but when you finally crack it, you’ll find a voice that works for almost all of the blog posts you write.
Writing the introduction
I haven’t forgotten about the single most important part of a blog post, the introduction. Although you can write it at any point in the process, I have put it last on purpose.
I often find when I’m writing, the introduction will come to me when I’m finally in the flow of writing and that’s great. But it’s important to know it doesn’t have to be the first thing you write. It’s fine if it’s first, but it’s also fine if it’s last. Don’t worry.
Now you know what you’ve written, you can use the introduction to link it together. Take some time if you need to. Think about the most important thing you want to say as it’s the first thing people are going to read, don’t make it the last!
Once you’ve got your introduction you can add your finishing touches. But don’t forget to give it one last read through.