Whether you’re an individual or a business there’s certain techniques you can implement to increase your Twitter follower count organically.
As a social media specialist, I have worked with a number of different companies creating strategies to help increase engagement and interaction on Twitter. But what if your sole interest is in increasing followers?
At this stage it’s important to emphasise that engagement is more important than followers. Followers will not necessarily lead to conversion of business. But, having more followers can help you reach more people.
Create engaging and relevant content regularly
Without content no one will be interested in following. It’s unlikely that people will scroll far before deciding to follow so it’s important that all tweets are both relevant and recent.
How can you do this? Research what other people are doing, what they are taking about. Ask questions to encourage interact and share personal stories. Anything relatable is likely to create a positive response.
If you’re writing a travel blog you it’s worth sharing personal experiences of travel, any expertise you have to offer or even ask people about their travel experiences.
People are likely to follow accounts if they are used regularly. If you have breaks make the most of Tweetdeck where you can schedule tweets and keep your account active without actually being online at all times.
Follow other relevant accounts
Whether it’s a travel blog you’re trying to promote or your services, it’s important that the people you follow are relevant.
For example, if you have a travel blog it would be worth following other travel bloggers, people who like to travel and travel companies. People are more likely to follow you back if you have mutual followers.
In the Twitter sphere there are always going to be accounts that are ‘known’ among a group of people. It’s important to be involved and know who they are. By finding out who these accounts are you can see who follows them and who they follow.
By following other relevant accounts you can see what content generates the most engagement, who their followers are and how often they post.
Use hashtags appropriately
Hashtags are always useful for finding relevant content and people with similar interests. For example, everyone who is watching the Cricket World Cup today will be using the hashtags #CWC19Final, #CricketWorldCupFinal or #WeAreEngland. Of course, there are many more that you can use, but these are the hashtags currently trending. This means there are used more than other hashtags at the moment. It also means more people are likely to be following the hashtag.
If you look at the hashtags, what do you notice about them? Each word is capitalised. The Twitter algorithm only recognises a new word if the first letter is capitalised. This means #Weareengland would not be an effective hashtag to use. So the first rule is to capitalise the first letter of each word.
Second tip for you, is to plan your hashtag use. There’s no point using #WeAreEngland in a week’s time, or even tomorrow. You need to use the hashtags when they are current and relevant. In a week’s time, #Weareengland is unlikely to be trending and the hashtag will be largely forgotten.
The third tip is to minimise your use. Don’t overwhelm your post with hashtags as it makes it difficult to read. No one wants to read a bunch of hashtags. But also, if you leave them until the end then they will also get ignored.
If you’re a business I’d recommend including hashtags within your text. For example:
If you’re an individual, select a couple of hashtags to put at the end of your tweets. But don’t over do it and definitely don’t use the same hashtags for every tweet. There’s also no need to hashtag every single time, but it’s important to use hashtags for the most relevant content.
Notice how Love Island use the same hashtag on their feed for every post, but only when they are trying to sell an item is it embedded into the actual tweet, rather than plonked on at the end.
Use Twitter analytics
Twitter analytics and insights are there for a reason so use them! You can see where your audience comes from, their interests and much more. It’s an important tool, so don’t ignore it. If you know what you want from you audience, you can see whether their interests match up. If not, you know who you need to target. If you’re trying to increase your audience from what it is, you can use your analytics to find out what you should be tweeting about by looking at your followers’ interests.
Your analytics will also show your most popular posts, the followers with the biggest influence and your most engaged followers. These are all useful tools and it’s worth having a play around with analytics and getting to grips with it all because there’s so much you can learn.
I will be doing a longer post on this at some point.
For more tips on freelancing and social media follow me on Twitter.